When we are aware of what each person’s communication style is, we can better work towards better marriages, healthier churches, and more productive businesses.

A while back, Hardee’s had a tagline in their commercials, “If you’re gonna go, go all out!” One of those commercials pictures a grandmother with her grandson sitting on the front porch swing looking at a family photo album. With each page turn, the grandson asks, “Who is that?” and the grandmother tells stories about that particular family member. Eventually, they come to a page where the Grandmother gives a different answer.

We are typically the average of the 10 people we spend the most time with. Tony Robbins says that every individual is a direct result of the expectations of their peer group.